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Bidfood and Hospitality Action join forces to create Christmas charity single

26th Nov 2020 - 07:00
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Wholesaler Bidfood and Hospitality Action have announced they will be releasing a Christmas charity single to raise funds for vulnerable people in the hospitality industry.

Available from 7 December, the single which is a cover of Miley Cyrus- The Climb aims to highlight the importance and resilience of the industry in these testing times.

Mark Lewis, chief executive of Hospitality Action, said: “With the festive trading period in jeopardy many hospitality businesses will be making the tough decision to reduce their headcount or even to close for good.

“Yet hospitality people are known for their resilience and are a multitalented bunch, as demonstrated by the amazing vocals on this single. By purchasing a copy you’ll be helping hospitality families put food on the table and keep a roof over their head this Christmas.”

The charity single has been produced by Troy Miller and it includes the voices of chef Brian Turner CBE as well as employees from Bidfood, Hospitality Action, Subway and IPC.

Tim Adams, director of corporate sales and marketing at Bidfood, added: “We are delighted to be working with Hospitality Action to raise money and awareness for our industry during such challenging times.

“This has been an incredibly difficult year and we wanted to launch a campaign that would spread some light-heartedness and positivity whilst doing our best to support those who need it most.

“I’d also like to say a massive thank you to those who took part in this, taking time out of their day to be involved means a great deal to us. We really hope people will get behind this campaign, download the single and who knows, we may even get in the Christmas charts!”

Written by
Edward Waddell