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Bidcorp appoints managing director of fresh food division Bidfresh

26th Jun 2024 - 07:00
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Andy Farnworth, managing director of Bidfresh
Abstract
Bidcorp UK has announced the appointment of Andy Farnworth as the new managing director of its fresh food division Bidfresh. From 1st July 2024 Andy will replace Brian Hall, who after nearly 20 years at the company will retire this summer.

Andy brings with him a wealth of experience as well as some ambitious new targets, including aspirations to double the size of the business over the next five years. Prior to his move to Bidfresh, Andy spent 16 years at Fresh Direct.

Commenting on his appointment, Andy said: “It’s great to have joined such a successful business with a fantastic team of passionate experts. I feel incredibly privileged to lead the fresh team and to be the custodian of such terrific brands.

“Our proposition is truly unique in fresh foodservice. We have ten independent businesses, led by local people, operating autonomously in their regional markets, each with a team of highly skilled fishmongers, butchers and greengrocers. They are essentially standalone SME’s with full autonomy, but they are backed by the support and investment from our parent Bidcorp UK, it is a powerful combination.

“We want Bidfresh to be every chef and caterer's go-to supplier for all of their fresh requirements; fish, seafood, produce, dairy and meat. We will continue to passionately serve our fantastic customers and will be looking to grow into new territories through organic development and acquisitions of like-minded regional fresh businesses, who share our passion and beliefs and will improve our proposition.”

Written by
Edward Waddell