Fraser, who was previously Bestway’s sales controller for Scotland, is to focus on developing sales to foodservice customers across all the group’s target sectors.
Fraser said: “I am incredibly excited about my new role.
“Bestway has a fantastic opportunity to grow the foodservice side of business, offering customers a package in terms of both products and service which more than matches our competitors.”
Along with sales to the independent restaurant, pub and café markets, Bestway aims to develop its contract business with local authorities, care homes and education providers.
Tony Holmes, Bestway’s sales director for foodservice and retail, said: “Frank has extensive knowledge of the cash and carry and delivered wholesale markets, and is skilled in account management. His appointment is a key element of our continued investment in the growth of our foodservice business.”