Managing director, Martin Race, said: “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want.
“So we listened. And we put what we learned to good use. BB foodservice is here to deliver a local, more personal, service. A complete service that gives our customers what they want, when they want it. So they can focus on what they do best.”
As part of the rebrand and new company direction, BB foodservice has handpicked 15 of its highest performing depots to supply a local fleet of BB foodservice delivery vehicles which Race says means food & drink businesses can rely on one delivery for both their food and drink.
“This isn’t just about delivering quality products at competitive prices,” said Race. “From recipes, tools and calculators to our tailor-made wine list design service – our support doesn’t end at the door.
“Whatever our customers need, our local territory sales managers are just a phone call away. And they relish a challenge.”
Aberdeen, Perth, Glasgow, Edinburgh (two depots), Newcastle, Cleveland, Liverpool, Manchester, Leeds, Birmingham, Cardiff, Gillingham, Southampton, and Plymouth were the selected depots.
The new company look features a new ‘BB’ logo to go with the change in name, which along with the new direction of its services, will be promoted via an advertising campaign across its social media channels.