Bestway announced the rebrand last month as part of the company’s ambitious growth strategy.
The new look consists of a change in name, a redesign of its logo, an advertising campaign launch and, most significantly, a change in its wholesale delivery service.
Tony Holmes, Bestway sales director, said: “We’ve got big growth targets for our sales and market share. William Murray is the right agency to support that growth.
"They know the foodservice market inside out and they aren’t afraid to do things differently. We’re delighted with the bold new direction they’ve taken with the rebrand.”
William Murray specialises in foodservice sector PR and represents brands including Unilever Food Solutions and Quorn.
Anita Murray, William Murray chief executive, added: “Bestway has big ambitions and we’ve been working closely with them to create a bold new brand position and a communications strategy that will influence the behaviour they need to deliver commercial results.”