Wellcome Collection will be the 14th concession within a museum or public space, created by Benugo and follows recent contracts with Great Court Restaurant at The British Museum opening in January 2014, and at other notable sites such as The V&A Museum, Westminster Abbey and the Ashmolean Museum in Oxford.
Benugo is the High Street and venue brand of Westbury Street Holdings (WSH) and last year increased sales by 28.2% to £56.5m, accounting for 11% of the group’s revenue. The group’s other catering operations are BaxterStorey in the B&I and corporate dining sector, Caterlink in state education and Holroyd Howe in the independent schools sector.
Benugo have been assigned to create two distinct food offerings that will appeal to the diverse range of visitors walking through the doors of the Wellcome Collection. They are the Wellcome Café, which opened earlier this month, and a yet unnamed restaurant, which will open in June 2014.
The new dining concepts at the Wellcome Collection have been developed by the Benugo team, led by founder Ben Warner and managing director Guy Kellner. They are overseeing a major refurbishment of this landmark site with a brief to provide a relaxed and welcoming restaurant and café for visitors, families and locals.
The Wellcome Café will serve seasonally led food, including sandwiches, salads, wraps, freshly baked cakes and pastries. Customers can choose to eat in or grab and go.
The restaurant will feature a daily changing menu of seasonal rustic food from salads and fish dishes at lunch, to sharing plates for light afternoon snacks. There will also be a small kids’ menu selling items such as British organic pork sausages and mash with a drink and a scoop of ice cream for dessert.
The restaurant will also incorporate an ‘Entrance Bar’ serving coffees, soft drinks and wines where there will be a small seated area for those waiting for a table for lunch.