16th Mar 2009 - 00:00
Abstract
BB's Coffee & Muffins has become a licensed partner of hit TV series, The Mr Men Show.
The world famous characters will become a key feature in BB's communications to parents and their children from April. BB's will use eye catching point-of-sale material and a Mr. Men branded kids' meal box featuring the characters to communicate the partnership in store and will support the activity with a Mr. Bump character event tour and PR activity. Compared with other coffee-focussed chains, BB's enjoys a greater percentage of customers visiting with children – 12% in 2008. "Our link with the Mr Men Show makes BB's a more fun place for children to visit with their parents and demonstrates our commitment to these customers," commented Michele Young, BB's retail and brands director. "We have created an exclusive Mr. Men Show mini book, featuring Mr Bump, Little Miss Sunshine and Mr. Tickle. These will be given free with each kids' meal deal purchase. We have also redesigned our kids' meal box with various Mr Men characters and games to keep them amused." Display material will promote the BB's kids' meal deal and kids' choc-a-cinno drink, which is exclusive to BB's. There will be posters and counter stickers and a sticker with different characters will be given to kids for them to collect. Other licensees include Egmont, Fisher-Price, Sony and Marks & Spencer.