The foodservice provider received 83.2%, ranking it among the highest-scoring organisations in the sector. The industry average is 73.1%.
Alastair Storey, chairman of BaxterStorey, said: “We are absolutely thrilled that our teams’ hard work and commitment to their craft has resulted in BaxterStorey being awarded its highest score ever.
“As a business, we are dedicated to cultivating talent within the organisation and are extremely proud to see our training programmes commended in this way. Service excellence runs through every aspect of our business and we are delighted that our talented teams are recognised for their efforts.”
Hospitality Assured is the quality standard created by the Institute of Hospitality and assesses nine ‘key’ areas of business from customer research and business planning to service delivery and using customer feedback to improve services.
It says that it is the only standard within the hospitality sector that focuses on the customer experience and continuous improvement.
Organisations achieving the Hospitality Assured standard are required to illustrate that they are embodying outstanding performance and that in offering a service they make every effort to meet and exceed customer expectations.
Max Lawrence FIH, director of finance and administration at Hospitality Assured, said: “BaxterStorey has taken part in the Hospitality Assured assessment for 16 years and its improved results each year highlight just how serious the business is about service excellence and the ongoing development of its team members.”