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BaxterStorey partners with Waste Knot to fight food waste

8th Jun 2022 - 05:00
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Hospitality provider BaxterStorey has partnered with Waste Knot in a bid to get surplus vegetables out of farmers’ fields and into their kitchens to help reduce food waste.

The partnership will challenge BaxterStorey chefs to create ‘innovative’ dishes from scratch using fresh, locally grown and seasonal ingredients.

Greg Bramwell, director of food at BaxterStorey, commented: “It’s an exciting time for BaxterStorey as we recently launched our Obsessed with Food vision. Partnering with Waste Knot encourages our chefs to get creative and be inspired to explore new innovative ways of cooking with all parts of the plant as well as completely new ingredients.

“Our shared food philosophy on being bold, brave, and challenging the norm, will not only reduce our food waste and create a more sustainable industry, but gives customers a real memorable and delightful hospitality experience.”

Around 7% of fruit and vegetables grown in the UK never make it to a plate, generating more than £1 billion worth of food waste.

Jess Latchford, director at Waste Knot, added: “Waste Knot looked at the traditional way of getting fresh food from farm to kitchen – and gave it a little tweak… Our method works alongside the conventional way of doing things but gives growers a new market for their misshapen and surplus fruit and vegetables whilst giving chefs the opportunity to create great food from seasonal ingredients. This way everybody wins, from farmers to caterers, as well as our precious and fragile environment.”

To find out more about this project, watch a video here.

Written by
Edward Waddell