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BaxterStorey opens new store powered by Amazon’s Just Walk Out technology

24th Mar 2023 - 05:00
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Abstract
BaxterStorey is opening a new micro supermarket that uses artificial intelligence (AI) to create a checkout-free experience at Amazon’s London headquarters in Shoreditch - the first time the technology is being used by a hospitality business in the UK.

Customers enter the Social Bee store by using their credit card. They can then grab what they need and leave the store without having to wait in line to checkout. The payment method used to enter the store will be charged only for the items they left the store with, eliminating queues and offering a frictionless shopping experience.

Items available at Social Bee will include grab-and-go products and ready meals freshly prepared on site by BaxterStorey’s chef team. The store will also enable visitors to purchase grocery items ranging from milk and bread to washing tablets. 

Jon Jenkins, vice president of physical stores at Just Walk Out, said: “We’re excited to bring our Just Walk Out technology to our London employees so they can experience a frictionless shopping experience while going about their work day inventing for our customers.” 

Written by
Edward Waddell