27th Jan 2016 - 07:00
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Abstract
Bartlett Mitchell’s new year DARE (Delicious and Responsible Eating) campaign has been its most successful ever, enjoying a 200% increase in social media engagement and an 11% sales rise in grab and go meals.
DARE is a healthy eating campaign that includes hot meals, sandwiches, hot deli items and breakfasts. Customers eating from the DARE range are also able to track nutritional content on the MyFitnessPal app.
Penny Hunking, Bartlett Mitchell’s nutritionist, said: “Customers want food facts they can rely on and presented in an inspiring and accessible way and a combination of print and mobile communications works brilliantly”.
DARE was completely refreshed this year to take in to account legislation changes from the European Food Safety Authority and the latest food research.
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