The caterer is targeting this consumer group, which bases its food choices on eating less meat and more plant-based products, with a set of menus that use of a range of vegetables to create natural dishes.
Lin Dickens, marketing director at Bartlett Mitchell, said: “We know it is hugely important for us to continue to innovate our food to ensure that we are meeting the changing needs of today’s consumer. Whilst there are trends, which will come and go, we are seeing a continued popularity in ‘clean’ living which is driving consumer choices.
“Research suggests that nearly two in five of those who eat or used to eat gluten free foods do so because they believe it’s better for their overall health. Gluten free foods are particularly popular with millennials so it is important for us to give this new and influential consumer group a wide range of options to choose from.”
The menus are suitable for vegans, vegetarians and gluten-free consumers. Dishes include baked pea pesto wholewheat spaghetti, cod walnut miso, gremolata, and a vegetable shakshouka served with fruity couscous.