The seasonal initiative aims to target time-poor individuals and millennials who now prefer ‘one-pot meals’ which are portable and easy to eat and at workstation or desk.
Simon Houston, sales director, said: “Through our research, we have seen a significant increase in demand for more breakfast options across our restaurants and cafes, with sales in some cases reaching 25% increases versus previous year.
“Our research suggests, that as our customers’ lives become more fast-paced, the shift in the sales mix is down to the need for healthy, energy-packed breakfast options to allow our customers to fuel their busy day ahead. We see this as a real opportunity to further support our clients in creating a healthy, engaged and energised workforce for the future.
“We have observed that customers are becoming more discerning about breakfast and demand practical and convenient-to-eat options for their first meal of the day.
“As a result, we worked closely with our development teams to ensure that we have a product which will meet this need and help our clients' power their workforces and increase productivity."
As part of the new concept, Bartlett Mitchell has also introduced meals which are low in sugar and contain ingredients which enable customers to sustain their energy for longer.