On average Brits are eating three burgers a month, which bodes well for restaurants and chains looking recoup last year’s lost sales.
The ‘perfect burger’ includes one type of cheese, two sauces, two patties, two salad items and one additional filling such as a grilled mushroom or hash brown. More than half of the consumers (56%) opted for a white burger bun over other choices.
Chris McLaughlin, commercial director at St Pierre Groupe which owns the Baker Street brand, said: “Everyone loves a burger and it’s a staple on our restaurant menus, but clearly there are a lot of ways it can be done wrong.
“People have their preference of bun, meat and additional fillings and the options really are endless. Four of the top seven concerns around how to make a burger are centred on the bread – which proves to us that a great burger starts with a great bun.”
The study also found of the 87% who eat their burgers by hand, 56% said doing so is part of the experience of having a burger and 29% believe it tastes nicer when eaten that way.