A poll of 2,000 people’s breakfast eating habits found that more than a quarter of people aged between 18-24 say they no longer include bacon in the hearty breakfast classic.
The average Brit spends £6.88 a week on breakfast, which is quite low considering it is supposed to be the most important meal of the day.
The survey also found that a bowl of cereal is still the most common breakfast with 59% of people regularly choosing it. Followed by toast (51%), porridge (34.8%) and an egg (22.6%).
Anna Daniels, a British Dietetic Association spokesperson, said: "With the growing emergence of social media teens and adolescents are becoming increasingly aware of their eating habits. There is a worry that this can be taken to the extreme as a little bacon in a full English occasionally as part of a balanced diet would be perfectly harmless.
“I think a slightly more concerning finding from the study is that more and more people are eating on the go. Picking up breakfast on route to work and not eating it at home. This leaves the consumer more likely to eat pre-packaged and processed breakfasts that may be higher in sugar and salt. A good breakfast will set you up for the day and ensures that you don't reach for the biscuit time mid-morning"
The survey also found that women are much more likely to pick breakfast up on their way to work rather than eating before leaving the house, leading to over a quarter of women admitting to snacking throughout the morning.
However, even though women claimed to buy their breakfast during their commute more often than men, they manage to spend 55p less on breakfast foods than men do each week.
This move away from bacon comes after a report from the World Health Organisation last November that linked the consumption of processed meat such as sausages and bacon to cancer.
A 17% dip in sales in the weeks following the report was reported and although sales have mostly recovered, there is still a 4% drop in sales in the three months since the report was published.
The survey was conducted by kitchen appliance retailer and repairer, Glotech Repairs.