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Aviko launches ‘Passion for Plating’ campaign

26th Oct 2023 - 05:00
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Aviko launches ‘Passion for Plating’ campaign
Abstract
Aviko is encouraging operators and their chefs to rediscover their ‘Passion for Plating’ with a new campaign designed to encourage culinary creativity and empower kitchens to work more freely from cost, time and energy-saving pressures.

According to Lumina research 70% of hospitality leaders feel challenged because of staffing issues, price hikes as well as the demand for new and exciting offerings. Aviko is trying to relieve some of the pressure by ‘inspiring’ chefs to work smarter not harder.

Mohammed Essa, commercial director UK & Ireland at Aviko, said: “’Passion for Plating’ is underpinned by optimism and encouraging chefs to stay creative with their menus. We know that price increases come with higher expectations from diners, so chefs really need to focus on the key elements of the dish and lean on Aviko to help with accompaniments.

“Your average menu has 13 sides with a majority being potato-based such as chips, mash and gratins. By using Aviko’s vast range as the perfect base, kitchens can enjoy peace of mind, and rest assured knowing that they’re serving chef quality potato sides, whilst saving time.”

Written by
Edward Waddell