This extension builds on a collaboration between Aston Villa and Levy, who most recently partnered on the successful redevelopment of Villa Park’s hospitality spaces last summer. The duo ‘transformed’ the 14 pre-existing hospitality areas and created three brand-new spaces.
The redevelopment also expanded the stadium’s premium seating options, with an additional 1,300 seats designated as either general admission plus or premium.
Central to the redesign was a food-led redevelopment strategy, which included the renovation of kitchen facilities and the introduction of new menus designed to elevate the matchday experience. The partnership includes the state-of-the-art training ground – Bodymoor Heath – where nutrition and performance chefs feed players from the men’s, women’s and academy teams.
Levy has brought a range of new technologies to Villa Park, including self-order units, frictionless kiosks and self-pour options all designed to enhance the speed of service and reduce dwell times.
Chris Heck, president of Aston Villa, said: “We are only as good as the company we keep, and we want best-in-class partnerships. Our collaboration with Levy is exactly that – a true partnership with the best in the hospitality space.
“We’re incredibly proud of what we achieved together in such a short time frame last summer and are excited to see what we can accomplish over the years to come. Innovation and improvements will continue across Villa Park to cement our status as a world class venue.”
Levy’s exclusive partnership with sustainable packaging innovators Notpla has seen seaweed-based biodegradable food packaging used across Villa Park. The partnership has also prioritised sustainable and locally sourced food options and vendors.
Jon Davies, chief executive of Levy UK + Ireland, added: "We are delighted to extend our partnership with Aston Villa and continue our journey towards a more sustainable future. This collaboration allows us to showcase our dedication to innovation in food, technology, and sustainable practices, all while delivering exceptional experiences for the Villa fanbase."
Through its partnership with street food pioneers KERB, Levy has curated a lineup of exemplary local independent vendors for Villa Park. This focus on local talent and produce reflects Aston Villa’s commitment to stimulating growth in the West Midlands and supporting local business.
The continued collaboration between Aston Villa and Levy will aim to ‘shape the future of the fan experience, combining world-class hospitality with a commitment to innovation, sustainability and community’.