The new trade and consumer website benefits from regularly updated content aimed at encouraging return visits to the site. This includes the new seasonal recipe section as well as a new ‘trade’ section with a ‘cellar services’ area.
The site also benefits from a social media platform. An integrated social media news feed will keep visitors updated with Aspall’s latest communications via Twitter and Facebook.
Henry Chevallier Guild, Aspall director, said: “We have worked extremely hard to create a new website that fully reflects both what the Aspall brand offers, and its rich heritage which dates back to 1728. As well as being visually far superior and more contemporary, we believe the improved efficiency, increased functionality and excellent content management system of the new website will allow us to continue to develop our digital presence with e-marketing campaigns to both trade and consumers.”