Skip to main content
Search Results

Asda donates 1m meals to FareShare as part of new fruit & veg pledge

13th Jan 2025 - 08:35
Image
Asda donates 1m meals to FareShare as part of new fruit & veg pledge
Abstract
Asda will donate the equivalent of one million meals as part of a brand-new winter fruit and veg pledge with FareShare and the Coronation Food Project.

Running from January to March, the initiative will see over 420 tonnes of fresh fruit and vegetables donated to the UK’s biggest charity fighting hunger and tackling food waste. The donated food will include carrots, parsnips, cabbage, sprouts, pears grapes, citrus fruits and potatoes.

The donation will support FareShare’s nationwide network of charities including afterschool and breakfast clubs, homelessness shelters and older people’s lunch clubs.

Jane Berry, IPL group managing director at Asda, said: “Food poverty is a significant problem in the UK, and with charities in urgent need of donations during the colder months, we hope our donation of one million meals can make a big difference to those most in need in our communities.

“We are immensely proud of our strong relationship with FareShare, which spans over 13 years. In that time, we’ve developed how we make waste efficiencies while better supporting the charities and communities that our redistributed food reaches.

“With winter a particularly tough time for many, we’re delighted to continue our support of FareShare through this initiative and help the vulnerable members of the community in which we operate.”

Written by
Edward Waddell