Calling on “working and aspiring” chefs between the ages of 18-23, they must submit a recipe for a new and “innovative sweet on-the-go” using one of five base products from the company’s semi-prepared range.
As well as providing the method, ingredients and 50 words on why their dish is innovative and what inspired it, entrants must also justify why their dish is right to go into full scale production via www.aryztafoodsolutions.co.uk/chefs-at-play.
Four finalists will then go head-to-head during a live cook off in May, where they will prepare their creations for the panel of judges including ARYZTA’s chef ambassador, James Tanner and 2017 winner, Wendy Lo, before the winner is announced.
Lo said: “I’m really excited to return to this competition and to jump the fence from competitor to judge - joining James is a real honour. My advice to young chefs thinking about the product they want to create is have fun with it, choose something you enjoy eating yourself and think long and hard about seasonality – how it will affect the decisions you make.
“Working with James and the ARYZTA chefs at Taste of London (where the winning dish will be showcased) was simply amazing – it was a really fantastic experience from start to finish, and I can’t recommend it highly enough.”
Head of marketing at ARYZTA UK, Paul Whitely, added: “Last year’s standard was very high and with the addition of the bouquet garni products (which entrants can now also use in their recipes), we’re very excited to see what recipes budding young chefs can come up with.
“Food-to-Go is showing no sign of slowing down with the market set to reach a value of £20.7 billion this year, so the competition is definitely addressing a category with huge potential.”