21st Sep 2016 - 11:30
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Abstract
Farmer-owned dairy cooperative, Arla Foods, has launched Arla Professional as the new brand name for its foodservice offering in the UK.
Tomas Pietrangeli, managing director of Arla UK, said: “Now is the right time in the UK to step up our efforts into a relatively untapped area that provides significant growth opportunities that we need to capture.
“We hope the launch of Arla Professional changes the way the foodservice industry sees Arla, presenting one clear brand whilst continuing the strong reputation of quality they associated with the Lockerbie and Bladen names.”
Arla Foodservice is driven by the Arla global business which has identified significant growth opportunities both in Europe and International zones. Its ambition is to deliver strong growth through the development of new products and formats targeting key foodservice channels.
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