The new range was created in collaboration with chef Paul Gayler MBE to give consumers a greater variety of choice in hospital cafes and university dining halls across the UK and Ireland.
Veganuary lasts one month and it encourages those taking part to go without animal-derived foods.
Gayler said: “Demand for plant-forward options continues to grow and the increased participation in initiatives like Veganuary really highlights how consumer demand is evolving.
“Vegan and vegetarian options are seeing incredible growth, and it’s really exciting to see how this is shaping consumer demand. Aramark’s Plant Market offering has been a huge hit with customers, and Veganuary offers us the perfect opportunity to expand it even further.”
The plant-forward menu aims to put a healthy spin on popular dishes whilst emphasising vegetables, fruits and whole grains.
Paul Bloxham, culinary director at Aramark Northern Europe, added: “As consumers continue to embrace plant-forward eating, we have expanded our menu selections in collaboration with the talented Paul Gayler MBE.
“We always want to ensure we are offering menu options that cater to individual lifestyle and dietary preferences, and our culinary teams have worked incredibly hard to design menu options that are exciting, on-trend and taste amazing.”
The new menu includes:
- Bad boy bondas with bombay pickle, beet raita
- Mac n cheeseburger with truffle aioli, wild mushrooms, parmesan season crinkle cut fries
- Syrian eggplant wrap
- Zhug relish to accompany a sabich sandwich wrap
- Hot and sour aubergine and mushroom clay pot with basil and jasmine rice (pictured)
- North African spiced cauliflower, sweet potato kale pie with lentil dirty rice pilau
Lawrence Shirazian, managing director of Aramark Food Services UK, commented: “Catering to the demands of our valued customer base is of the utmost importance to us. We continue to work towards offering more plant-forward menu options and alternate protein sources, which deliver important health benefits to consumers and minimise our environmental impact.
"Our latest offering places an emphasis on quality, health, convenience and personalisation, and includes a great-tasting option for every type of customer.”