Following in-depth research and insight, led by Amadeus and the NEC Group, the catering partners have refreshed their brand proposition to deliver a customer experience that reflects existing and emerging food trends.
Taking on the ‘street food’ trend is MPM, who launched its new concept ‘Cook Street’ at the Spring Fair International, at the NEC, in February 2015. In each of its four units - Sizzling Squid, Alice May’s Burgers, The Whole Hog and The Bread Basket - MPM use sustainable products and deliver street food with a modern, urban twist.
Paul Morris, chief executive of MPM Catering, said: “Our research shows that at live events people are looking less at burgers and hot dogs and more at street food, with the emphasis on quality and convenience.
“Today people are more aware of, and have a greater understanding for, the source of food - they want to know where the food comes from. We buy our food locally and know its provenance, so we can deliver dishes that meet and exceed customer’s expectations.”
Caterer FCB has refined its brand proposition to reflect trends found in the Amadeus research and offers high grade coffee that is roasted in small batches. As a result of its change of direction the company re-named its offering to ‘FCB Artisan Espresso Bars’.
Barny Clevely, managing director of FCB, said: “At FCB we pride ourselves not only on using high grade, small batch roasted coffee, but on our training, experience, passion and delivery.
“Anyone can make a coffee, but to make a great coffee it takes precision, attention to detail, enthusiasm and knowledge. We’re proud to be a partner of Amadeus and to deliver great coffee to a mass audience.”
Amadeus is the NEC Group’s retail, conference & banqueting, and hospitality caterer.