The ‘Service that Sells’ initiative was introduced by operations director Tony Baldock in April 2015, and has exceeded expectations by more than doubling the predicted 10% annual growth in the first six months.
The programme encourages Amadeus staff to find out what the customer wants and to make appropriate recommendations to reduce the effort and time of decision making for the customer.
Tony Baldock, said: “Service that Sells is about moving from a service culture to a sales culture. It’s all about increasing top line sales and driving the business to where it should be. It’s as simple as that.”
Amadeus has seen an increase of sales across all venues the programme has been implemented in to including the NEC, ICC, Barclaycard Arena, Genting Arena, the Library of Birmingham, Cadbury’s World and Dudley Zoological Gardens.
To cement the programme across the business, team leaders are provided with a training pack that consists of a number of resources to help them cascade key messages and briefings to their teams.