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Alpro urges baristas to tap into plant-based opportunity this Christmas

30th Nov 2016 - 09:39
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Alpro urges baristas to tap into plant-based opportunity this Christmas
Abstract
Alpro, producer of plant-based alternatives to milk, is encouraging baristas to get creative this festive season by adding plant-based options to their winter menus.

Vicky Upton, head of marketing for Alpro UK, said: “We know that Christmas is a busy time for foodservice outlets, with weary shoppers looking for tasty, seasonal drinks when they take a break.

“Including plant-based seasonal hot drinks on the menu can create a real point of difference for operators looking to excite their customers with something new.”

According to the Allegra Project Café Report 2016, one in five consumers now enjoy a soya beverage out of home at east once a month.

Alpro has developed its ‘For Professionals’ range specifically for professional baristas, offering plant-based options.

Written by
PSC Team