All of its products are now to contain the same amount of rPET – 50% - as the company’s glass water bottles, which have been produced which recycled glass “for many years.”
Chief executive James Cain said: “It is not an inevitability that plastic bottles end up in our rivers and oceans. We all have a responsibility to ensure that we dispose of our packaging properly and recycle our bottles so that they can go on to become another bottle or other useful product, just as we already do with our cans and glass bottles.
“We shouldn’t think of them or refer to them as ‘single use’; they can have an infinite number of lives.
“Naturally sourced water is the healthiest drink. Harrogate Water is sourced from within a Site of Special Scientific Interest, and caring for the environment is in our DNA which is why we have partnered with Keep Britain Tidy to encourage recycling. The more we recycle, the greater the availability of rPET and the closer we get to a truly circular economy.
“PET plastic used to make beverage bottles is the most environmentally efficient of all packaging solutions - providing it is recycled; it uses less energy in manufacture, produces fewer greenhouse gas emissions and is one of the best examples of easily-recyclable packaging.
“The introduction of rPET represents a significant investment for the business - we are proud and delighted to take this next step in support of sustainability.”