Kitcheneers reimagines school food and dining rooms, creating a focal point for school communities. AiP commissioned design agency Without to ‘reinvigorate’ its school meals brand.
Without collaborated with children to workshop and develop dishes that not only appeal to their tastes but a whole new look and feel to the dining experience. Offering a core main dish with optional accompaniments and sides will encourage experimentation and help reduce food waste.
Kitcheneers includes a brand new menu, engineered to include the usual crowd-pleasers with healthy twists, easy customisation and lots of variety. A new app enables students to pre-order their food similar to how they would with high street outlets, helping to alleviate long queues at lunchtimes.
James Mundy, marketing director for schools at Sodexo UK & Ireland, said: “Kitcheneers is here to raise the bar and provide students with the level of care they deserve. A combination of fresh ingredients and regular menu rotations ensures the highest standard of food quality is delivered consistently.
“All our food is prepared fresh daily and in accordance with Government school food standards, providing healthy, nutritious, quality food at an affordable price. Each dish is bursting with fresh ingredients, vitamins, goodness and most importantly, flavour. Through Kitcheneers, we combine great value with promotions, well-balanced portions, quality ingredients, excellent service and choice.”
Most of the dishes on the new menu represent two of the recommended five a day, with all dishes approved by AiP’s team of expert nutritionists. AiP will be introducing Kitcheneers into 50 secondary schools across the UK by the end of 2024.
Steve Hawkins, managing director for schools at Sodexo UK & Ireland, added: “School meals are an essential part of the school day and we know how important a balanced nutritious lunch is for many children. We have enjoyed long and close partnerships with schools, and our hard-working talented teams take pride in their work and deliver with flair and a smile each and every day.”