Aimia Foods decided to create this variation of the company name so that customers could identify Aimia Foods for Professionals as the manufacturer and distributor of foodservice products, with brands such as Horlicks, Drink me Chai, Galaxy and Caffe Prima.
Michelle Younger, marketing director at Aimia Foods, said: “In terms of market positioning and perception, Aimia Foods has developed a strong pool of loyal foodservice customers over the past 43 years.
“We too recognise that the out of home area has good opportunity to grow – a growth that we want to approach with our divisional brand name Aimia Foods for Professionals. We feel this brand name truly emphasises our expert position in the field, and reflects our commitment to developing this sector in the future.”