This year’s campaign is farmer led, putting the faces behind British beef farming at its heart. The week aims to bring famers’ stories to life to showcase the passion, care and dedication that goes into every cut.
The campaign was originally created by Devon beef producer Jilly Greed and former NFU President Baroness Minette Batters, who founded the Ladies in Beef (LiB) farmers’ group.
Batters said: “Our farmers produce naturally delicious beef. British beef is not just a staple of our cuisine, it’s a symbol of our hard work and enjoyed by many at home and abroad. I encourage everyone to support our British farmers and enjoy British beef’s amazing taste.”
A range of promotional items – including farmgate banners, stickers, children’s activity sheets and recipe leaflets – will be available to order for free soon (while stocks last).