However, when questioned less than half confirmed that their regular coffee shop told them which type of milk they use.
Chris Huggon, Rachel’s brand manager, said: “Our research has highlighted a distinct lack of communication when it comes to operators making people aware of the type of milk they use.
‘‘There is a real opportunity for those looking to give themselves a point of difference to utilise this demand for organic British milk by using Rachel’s products and point of sale. And the message is loud and clear…customers want to know about it.’’
Over half of frequent purchasers said they would prefer their regular café or coffee shop to use organic milk. And of those who stated a preference for the use of organic milk, over 50% said they did so as they believed it was a better quality product.