This comes as Britons face a 4.9% year-on-year price increase on hot drinks due to tea and coffee supply problems, according to data from CGA.
Paul Connelly, Beacon’s managing director, said: “The tea and coffee market has seen a lot of fluctuation recently, with weather conditions and the political climate having a major impact on price. The trend for drinks with an American and Australian influence has changed the hot drinks market completely, with consumers now spoilt for choice when they enter a coffee shop.
“From our research, we know that there continues to be huge demand for these speciality drinks, which is driving growth in the category, however it’s also placing strain on supply that inevitably leads to price increases”
Droughts in Kenya have impacted heavily on tea supply whilst the demand in coffee has meant that supply struggles to meet that demand, resulting in the 4.9% increase.
The research from Beacon also revealed 40% of those surveyed said they would order speciality tea or coffee at least once a week, with 7% purchasing them on a daily basis, which equates to an estimated spend of £53.9 million across the UK.