Andrew Selley, chief executive of the new Bidvest Foodservice said: “The new name comes at the same time as a business drive to reinforce service excellence for customers.
“These service principles are also embedded in a new company vision, mission and values which are being rolled out through a company-wide internal engagement programme.”
From July 1st the new company logo will start to appear across livery, signage and communications. The company website will also be re-branded and move to a new address, www.bidvest.co.uk.
Selley added: “Changing our name signifies much more than redesigning a logo. Our new identity marks a new era for Bidvest Foodservice in terms of culture, our structure and our operations.
“To be the best foodservice provider, we must be famous for providing service excellence and making life easier for customers, which in turn will help us build long-term relationships with customers.
“We have worked hard to review every aspect of the business with customer needs in mind, starting with the appointment of local depot general managers who have a key role in supporting the drive for service excellence.
“This has enabled us to put decision making closer to the customer, so that our teams can be more responsive to local needs.”
Group sales director Andy Kemp said the company had invested in talking to ‘experts’ within the public sector on issues like procurement, school food, hospital meals, Food for Life, dysphagia etc.
“As a result we plan to publish in about a month or so a document for caterers called ‘Making Sense of Standards’ to help them understand and comply with the many different regulations operating in the public sector.
“This will be updated every six months and will provide a valuable resource for busy caterers.”