Matthias Balz, director Internorga, said: “The hospitality industry is at a pivotal moment, balancing customer expectations, sustainability and digital transformation. With Internorga FoodZoom 2025, we provide industry professionals with valuable insights to navigate these changes successfully. By identifying key trends, we help businesses seize opportunities and stay ahead of the curve.”
The key trends include:
Emotional engagement: The heartbeat of modern hospitality
In today's competitive landscape, creating memorable emotional experiences is paramount. The trend analysis emphasises that dining is not merely about sustenance but about forging deep, personal connections.
From innovative storytelling that highlights a restaurant's heritage and sustainable practices to immersive dining environments, enhanced by live cooking and unique presentations, the focus is on crafting moments that resonate and foster guest loyalty.
Global street food: A fusion of tradition and innovation
Street food continues to captivate with its dynamic blend of global flavours and adaptability. FoodZoom 2025 explores how traditional favourites are being reinvented, offering guests novel taste experiences.
The rise of mono-concepts, dedicated to a single dish with diverse variations and the increasing demand for convenient, handheld snacks reflect a shift towards experiential, on-the-go dining. This trend not only satisfies the craving for new flavours but also serves as a testing ground for innovative culinary ideas.
Urban food architecture: Redefining cityscapes through gastronomy
As urban centres face challenges like property vacancies and changing consumer behaviours, the hospitality industry has a unique opportunity to revitalise these spaces.
FoodZoom 2025 discusses the potential of dual-purpose venues, the transformation of historic buildings into vibrant dining destinations and the integration of AI and robotics to enhance operational efficiency. These strategies not only breathe new life into cityscapes but also align with the modern consumer's desire for unique and sustainable experiences.
Health-conscious dining: Catering to the informed consumer
With a growing emphasis on health and wellness, there's a notable shift towards plant-based diets and alternative proteins.
FoodZoom 2025 highlights the emergence of ingredients like sunflower seeds and lupins, celebrated for their sustainability and nutritional benefits. The expanding selection of no- and low-alcohol beverages also caters to the health-aware guest, ensuring that mindful choices don't compromise on taste or experience.