6th May 2008 - 00:00
Abstract
According to research, 45% of catering and hospitality professionals access the internet six or more times a day for business purposes. New media has become a vital communication channel, which is why Heinz Foodservice is proud to present Heinzsight, the NEW cutting edge, online resource tool to help caterers grow their businesses more profitably. Log on and take a look...
Decision makers in the catering industry want to be in the know. They want insight into how their business fits into the bigger picture, who their customers are, which products they should be investing in and how they can profit from their choices with a competitive edge. Heinz Foodservice has come up with the solution – an interactive new website giving the catering industry access to this kind of crucial information at the click of a mouse. Chris Cannon, head of marketing for Heinz Foodservice, said: "Heinzsight is the cutting edge online resource tool for caterers across the industry, benefiting from Web 2.0 rich media and an integrated approach. With best-in-class consumer understanding and through business profiling, Heinzsight ultimately aims to help foodservice operators understand more about their customers and grow their businesses as profitably as possible." Heinzsight's key task is accurately matching individual businesses with the best products possible. A virtual shopping basket is then accompanied by suggestions on how to make casual dining menus more appealing, more profitable and more successful. Members can also take advantage of a dedicated ideas area which features tailored menu inspiration, merchandising know-how and promotional solutions. There are also video clips from companies who have reaped success through endorsing Heinz such as Ed's Easy Diner and Wadworth & Co brewery, and chefs working 'live' with products. To receive their unique insight, caterers simply have to log onto My HeinzSight, where they will be asked seven questions relating to their operation, for example, which channel in the foodservice market do you operate in, average spend per head etc. These answers will determine how Heinz can help you with your business. Example Pub • Relevant products - in product list shown include: Sachets, Sticks, Tabletop • Relevant insight - Need to keep customers coming back for more, more choice, more value for money • Relevant recommendations - to rotate a special menu on weekly basis to entice more customer visits • Relevant meal occasions - Breakfast, Lighter Eating/Snacking/Main Meals • Relevant breakfast types - Fuel Up, Healthy choice, Grab n Go consumer types To find out more, Visit HeinzSight at www.heinzsight.co.uk or call 0800 575755
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