WEMBLEY MAKES A NEW SIGNING

The new alliance will see Nestle beverages and confectionary brands to visitors, it will also have exclusive rights in its category to promote its association with the national stadium over the course of the agreement. Consumers will be able to buy brands including Nescafe, Buxton and KitKat. David Field, Managing Director at Nestlé Professional, said: "Wembley Stadium represents a great opportunity for us within the leisure industry, and further supports our existing partnerships with the O2 Arena and our wider portfolio of major sports and entertainment venues. "It's all about the strength of the brands. The 'front of house' portfolio is driven by high consumer impact, supported by service and formats that are unique to individual need across each element of the stadium. "In essence, we're looking to deliver a holistic business solution that drives growth and success for Wembley. This is another significant relationship within the leisure and entertainment sector, further demonstrating our commitment and empathy in this exciting, high growth channel." Jonathan Gregory, Marketing and Commercial Director for Wembley Stadium, said: "This alliance will enhance the experience of the fans visiting the stadium for the events allowing them to enjoy a wide range of the nation's favourite food and drink brands. This latest association further consolidates the very strong family of sponsors that the national stadium enjoys, bringing the total number to ten."