'Staycation' trend set to continue throughout 2010 giving tourism a boost

Visitor spend was also up 16% in July this year compared with 2008. Trips taken in the whole of the UK were up by 20% in July and visitor spend rose by 13%, as compared to July 2008. The great English summer holiday continued its 2009 renaissance in July, with the number of holiday trips taken by UK residents to England up by an impressive 40%; amounting to almost two million more holiday trips and 7.2 million extra nights holiday taken, compared with July 2008. Forward bookings for England holidays in 2010 and 2011 are up across many sectors of the travel industry – an indication that weather this July did not seem to deter the Brits who holidayed at home this year as, clearly, they enjoyed their breaks enough to start booking ahead for next year. James Berresford, chief executive of VisitEngland, is thrilled with the positive July results but remains prudently optimistic on the future of English tourism. "The results released today are further proof that the great visitor product on offer in England is back on everyone's lips, on their mind and here to stay, with Brits embracing the dynamic and diverse holiday offer here at home. We intend to work with the whole of the English tourism industry to ensure this trend is sustainable through 2010 and beyond. "We are seeing people shun outbound travel and opting to take a break in England as they re-discover what there is on offer in this country, whether it be a relaxing long weekend in the countryside, an action-packed activity holiday for the family or a stimulating city break. England is not only back in fashion, but is clearly a place that Brits wish to rediscover time and time again as the holiday offer diversifies, grows and never fails to impress. "There are still a number of businesses suffering, specifically those in the business travel market, however as an industry we are now working on forward planning and development to ensure that when the economic circumstances and exchange rates change, we have a proficient strategy in place to ensure that England destinations continue to draw both new and repeat visitors."