22nd Mar 2011 - 00:00
Abstract
Sodexo, a leading provider of on-site service solutions, has once again been listed as one of the UK's leading business to business brands by the Superbrands organisation.
Sodexo was chosen as a Business Superbrand for the third year following a selection process by The Centre for Brand Analysis. The Centre analysed the views of a panel of experts and 2,000 individual UK business professionals.
The definition of a Business Superbrand is as follows: 'A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.'
In addition, brands were assessed on the following three counts: Quality, reliability and distinction.
Aidan Connolly, chief executive, Sodexo UK & Ireland, commented: "Today, brand is value. To be recognised as a Business Superbrand is a fantastic achievement for Sodexo. The strongest worldwide brands are those that succeed in becoming known, then admired, then chosen."
Stephen Cheliotis, chairman of the Expert Council & CEO, The Centre for Brand Analysis, added: "Congratulations to Sodexo on achieving Business Superbrands status. This status confirms the strength and potency of the brand in the UK."