Since 2005, Sodexo Live! has worked in partnership with the Mike Burton Group (MBG) to create STH, which is known for designing and marketing 'exceptional' travel and hospitality at some of the world’s most prestigious sporting events such as the last five Rugby World Cups, the Australian Open and International Cricket Council (ICC) tournaments.
This operation represents an opportunity for the company to continue to grow and expand in the travel and hospitality market with a simplified governance.
Nathalie Bellon-Szabo, global chief executive at Sodexo Live!, said: “Developing travel and hospitality programmes with our clients is a key objective for Sodexo Live!. STH high quality delivery of services and talented teams will reinforce our position as a strategic partner for our sports clients in stadia and for major international events.
“I am very excited about this opportunity, which will enable our clients to offer their fans an ever more memorable experience. Our ambition is to make Sodexo Live! the reference in the live events hospitality experiences.”