Organisers say Hotelympia promises an ‘inspirational experience’

The 2010 show runs from February 28th – March 4th and is being held at ExCel, London. One of the new additions to the programme is the 'Innovation Awards', which organisers say will "provide a high profile platform for new product launches at Hotelympia and will recognise industry innovation, giving exhibitors the chance of unrivalled exposure throughout the show." This will of course run alongside favourites such as Salon Culinaire and La Parade des Chefs. Toby Wand, group exhibition director at Fresh RM said: "Exhibiting is a big commitment in these challenging times and we had this in mind when we set about reinventing the event. We have designed some added value features such as 'Innovation Awards' for exhibitors, which will enable them to make the most of the Hotelympia opportunity and quantify return on investment." Sustainability is now a key element of business efficiency for most operators. Hotelympia will demystify this complex subject and present a showcase of solutions; new exhibitors, seminars, workshops and study tours to reinforce the impact and benefit of a sound sustainability policy. Hotelympia itself will be run to the new BS8901 sustainable event management standard with Salon Culinaire and La Parade des Chefs also featuring sustainability competition criteria for the first time. Companies looking to find out how they can promote their business at Hotelympia and reach an audience of over 40,000 should visit www.Hotelympia.com or contact +44 (0)20 7886 3066. Pre-registrations for visitors will be available from October.