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New KNORR promotion for caterers

9th Apr 2008 - 00:00
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Yesterday's visitors to the Food and Drink Expo at Birmingham's NEC were greeted with two ladies, painted gold from head to toe, to launch the KNORR Gold Lids promotion – offering chefs the chance to win £25 flight vouchers.
To claim these vouchers, chefs must collect 10 gold lids from the 2x1kg packs of KNORR Standard Bouillon, Clear Bouillon and Rich & Roast Bouillon Pastes – available in vegetable, chicken and beef varieties. And to redeem the gold lids, caterers need to send them with their name, position and establishment address to the freepost address indicated on the label before the 30 September closing date. Participants can claim any number of vouchers so long as they send in ten gold lids each time, and that the claim is received before the closing date. Laurence Smith, category marketing director Unilever Foodsolutions, explained: "The KNORR Gold Lids promotion provides chefs with the perfect opportunity to not only ease the pressure on their kitchen, but to take a break for themselves by redeeming the flight vouchers up for grabs." He added: "The team at KNORR understand the day-to-day challenges that chefs face and the time involved when making sticks from scratch – time they often don't have. As such, the KNORR range of bouillons has been developed to cater for the needs of chefs at all levels." Weblink: www.unileverfoodsolutions.co.uk
Written by
PSC Team