20th Apr 2009 - 00:00
Abstract
The Moving Venue Caterers has revealed an 18.8% sales increase in the first quarter of 2009 adding that orders are also up 11.12%.
The success of the London event caterer has been attributed to a key shift in its sales and marketing strategy, which saw The Moving Venue Caterers operate a more focused sales culture with emphasis placed on developing existing and new venue relationships. Sites include The Tower of London, Kensington Palace and the Natural History Museum. The business has been augmented by the further strengthening of City links which has seen a substantial increase in events at Guildhall and other livery halls. Matthew Quarendon, director of The Moving Venue Caterers said: "Unsurprisingly the last quarter of 2008 was the toughest our industry has faced in a long time. With our existing sales and marketing tactics becoming redundant we recognised the need to change our approach to win new business in order to continue to grow."