24th Jun 2009 - 00:00
Abstract
Leatherhead Food International has unveiled its new brand identity, which notably includes a new company name – Leatherhead Food Research.
The announcement comes at a time of growth and change for the company.
CEO Dr Paul Berryman explains more about the changes: "Leatherhead has a longstanding reputation in the delivery of regulatory, technical and market information services to the food industry, but we knew we couldn't rest on our laurels. Following a detailed survey in 2008, we listened to our members and started a programme of investment to strengthen our core capabilities. "With over 1,000 food industry members, we have a key role in helping the food industry respond to the changing marketplace - ensuring that foods are safe, healthy, legal, and appealing. The rebranding effort, from the company name to the new-look logo and website, will help us to convey our vision to our clients, particularly our members."