5th Aug 2008 - 00:00
Abstract
Kellogg's has unveiled a new campaign to help position its Nutri-Grain range of products at the forefront of mid morning and afternoon snacking.
The campaign, which focuses on driving consumers to enjoy their well earned "Bake time", aims to position the Nutri-Grain brand as a wholesome sweet snack that can be enjoyed throughout the day – particularly as part of a tea break at 11am and 4pm. The new campaign message will appear on back of packs of the entire Nutri-Grain product portfolio of Elevenses, Soft Oaties, Oat Baked Bars and Soft Bakes. It also features on a new interactive website - www.nutrigrain.co.uk - where people can go online and have the chance to win an iPod touch or iTunes gift cards by sharing how they enjoy their "Bake time." Jean-Yves Heude, Kellogg's General Manager Sales & Snacks, said: "We want to position Nutri-Grain as the snack brand of choice for the 11am and 4pm snacking occasions – particularly in the convenience channel – which is a very important area of focus for us." Nutri-Grain's newest product 'Soft Oaties' will also be supported by a £1m TV advertising campaign throughout August and September 2008.