3rd Apr 2009 - 00:00
Abstract
Juice Brewery has been crowned a winner in IFE 2009's Fresh Ideas Awards for their new drink, Hopper.
Complete with frothy head, fruit tang, all-natural ingredients, no alcohol and low calories, Hopper offers the first sophisticated alternative to alcohol.
Neville Portelli, creator of Hopper, commented on the achievement: "We are thrilled with our win. It does go to show that people want a genuine alternative to alcohol. "With health and drink driving so high on the government agenda and so much at the forefront of the collective consciousness, we wanted to create a new way of drinking for society's new way of thinking. Our win at the IFE suggests we have succeeded in that!"
Hoppers are currently available in three flavours: Apple, Citrus and Blackcurrant.
Taking place at the IFE exhibition at EXCEL London, The Fresh Ideas Awards acts as a platform for the UK's most new food & drink products on the market and Hopper was selected by a panel of independent industry leaders.