13th Jan 2010 - 00:00
Abstract
Baked beans supplier Heinz has opened its very own pop-up café in Shoreditch, east London offering hungry passers-by Heinz Beanz on toast.
For four days diners can get a serving of Heinz Beanz on toast for a 50p donation to charity organisation Help a London Child. Chris Cannon, head of marketing for Heinz Foodservice, said: "Heinz has been fuelling the nation for generations, but this is the first time we've created a 'IT HAS TO BE HEINZ' Café at a time and place where it's needed most. The idea is to provide a comforting taste of home."