3rd Oct 2008 - 00:00
Abstract
A charity has released new research that highlights how the healthy eating trend is taking a back seat as consumers go for cheaper options.
According to the Christians Against Poverty, one in three (32%) of us are eating less healthily than last year due to food price increases, as survey results showed how we're turning to cheap, processed foods as the financial crisis gathers pace. The charity commissioned YouGov to carry out the research among over 2000 UK residents. Nearly half of all 35 to 44 year olds confess that their diet has deteriorated in the last twelve months, as the credit crunch threatens to undo the best efforts of the government to get them to eat more healthily. However, with further food and fuel price increases predicted, the charity is concerned that these people will soon be forced to alter their diet to avoid falling into debt too. Matt Barlow, UK CEO, Christians Against Poverty, said: "These results are truly shocking and evidence that we are slipping further into financial difficulty as a country."