The move is part of an overall £6 million plan to create 150 new jobs and comes a few months after Harlech opened a new depot in Carmarthen where 15 sales staff and drivers have already been recruited.
It was spurred by the company’s growth over the past three years which has seen sales increase from £32 million to a record turnover of around £50 million, with profit at an all-time high of more than £2 million. Harlech says the expansion has been driven by the growing demand from customers in South West Wales, particularly in the hospitality sector.
David Cattrall, managing director of Harlech Foodservice, said: “Celtic Foodservice has built a strong reputation for delivering high-quality products and exceptional service to its customers.
“By integrating Celtic Foodservice into our operations, we are poised to deliver even greater value to our customers through an expanded range of products, improved logistics and enhanced customer service capabilities.”