EFCEM President Martin Ubl said: “We are determined to increase and improve our communication to EFCEM members and show them clearly how we are helping to support their daily work.
“EFCEM is the only representation of the foodservice equipment manufacturing industry on a European level, so effective communication is critical.”
The body has now developed a new, long-term marketing strategy and established a relationship with London-based 1473 Media. This will include a new regular e-newsletter and the creation of a new animated video that showcases the work EFCEM does on behalf of its members.
“EFCEM will continue working hard in 2025 to get even closer to its members and listen to their pain points,” said Ubl.
“This helps us form a longer-term strategy in meeting members’ needs. The launch of this regular newsletter – which will capture highlights of key technical updates from our Working Groups and the views of our leadership team, members and partners – is testament to this, as is the rollout of our member survey.”
EFCEM Secretary General Iain Munro added: “I see 2025 as being a year ripe with opportunity for our members, and certainly EFCEM will remain at the forefront as it seeks to represent members' interests across the continent.
“The role of EFCEM is to connect the dots across the whole supply chain of European foodservice equipment manufacturing, ensuring its route to market is secure, sustainable, and ultimately unencumbered.
“EFCEM gives its members a pivotal voice – and an influence – at the highest level of European policymaking. Collectively, we can articulate our common goals and ensure that actionable results, with real purpose, are achieved for our members.”