23rd Apr 2009 - 00:00
Abstract
Latte company Drink Me Chai has secured the official sponsorship of this year's UK Coffee Leader Summit held at the Waldorf Hilton, London, on the day prior to Caffe Culture.
Over 300 of the most influential leaders in the UK coffee shop sector will have the chance to sample Drink Me Chai's range of Chai Latte drinks.
Co-founder Amanda Hamilton commented: "From the company's humble beginnings, selling from mobile tea bars on London rail stations, to securing listings in major retail outlets, supplying many of the UK's favourite coffee shops and independent cafes has taken us on an incredible journey.
"Securing the official sponsorship of the UK Coffee Leader Summit is really exciting news for the brand and gives us the opportunity to further raise the profile of Drink Me Chai among those who are influential within the industry."
In addition, Hamilton will be holding a 'Focus on Chai' seminar at the 'Launch Pad' theatre at Caffe Culture on Wednesday 20 May, 11-11.30am.
Drink Me Chai will also be launching its spiced and vanilla Chai Latte to the foodservice/hospitality market, in sachet format which is available in boxes of 50, in addition to the existing 1kg tubs.
Hamilton commented: "We have recently undergone a complete re-brand and new lifestyle-feel website re-design to increase the brands shelf draw with a heightened visual impact and an enhanced message to convey what the product is.
"Caffe Culture has always been a great platform for us to launch new products and raise our profile and those who come to our stand this year will not be disappointed."