12th Feb 2008 - 00:00
Abstract
Disney and Tesco have joined forces to add an element of excitement to healthier eating through a co-branded kid's food range introduced by Disney characters.
Encouraging children to choose more nutritious options at meal times can be difficult for parents, and with childhood obesity looking to be one of the biggest health crises facing the UK, it is even more vital.
The range, aimed at kids between 5 and 12 years old, includes fresh fruits, yoghurts, breakfast cereals, fruit juices, flavoured water and milk, and provides nutritious alternatives to popular prepared meals through a range of healthier meals containing essential food groups.
The products have been designed to meet the European nutritional guidelines introduced by The Walt Disney Company as part of its commitment to promote healthier foods for children.
Guidelines control calories, fat, saturated fat, sugar, sodium and caffeine levels, and the consumption of whole or minimally processed foods.
Dan Dossa, director of Disney consumer products, food, health & beauty UK, said: "We found that when a child connects with a Disney character, they are much more likely to try new and healthier foods."
The first Tesco/Disney-branded fresh fruits and prepared meals are currently available.